22nd Annual AMA Collegiate Conference and Career Fair
Pictured left to right: Alan Kidd, Maryam
Ahmed, Marcia Shore (HMC Members),
Michelle Terrell (CSU School of Business Advisor), Florencia Hernandez (HMC
President),
Shane Grant (Global Group Brand Manager for The Coca-Cola Company).
What is Marketing?
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.
It is a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers’ future needs and wants, often through marketing research.
©2008 Clayton State University A Senior
Unit of the University System of Georgia
2000 Clayton State Blvd., Morrow, GA 30260 (678) 466-4000